Privacy policy

Last Updated: February 2, 2026

Grossi Family Partners dba hOurs Wine respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website tastehours.com and use our services to purchase wine products (collectively, the "Services").

Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our Services.

1. Information We Collect

We collect several types of information from and about users of our Services:

A. Personal Information You Provide

When you create an account, place an order, or contact us, we may collect:

  • Name, email address, telephone number
  • Billing and shipping addresses
  • Date of birth (for age verification purposes)
  • Payment information (processed securely through our payment processors)
  • Government-issued ID information (for age verification at delivery)
  • Order history and preferences

B. Information Automatically Collected

When you access our Services, we automatically collect certain information:

  • IP address, browser type, and device information
  • Pages visited, time spent on pages, and navigation patterns
  • Referring website addresses
  • Cookies and similar tracking technologies (see Section 5)

C. Information from Third Parties

We may receive information about you from third-party sources, such as social media platforms (if you choose to connect your account), analytics providers, and age verification services.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including payment processing and shipping
  • Verify that you are of legal drinking age (21 years or older)
  • Communicate with you about your orders, account, and customer service inquiries
  • Send you marketing communications about our products, promotions, and events (with your consent)
  • Improve our Services, website functionality, and customer experience
  • Detect, prevent, and address fraud, security issues, and technical problems
  • Comply with legal obligations, including tax reporting and alcohol beverage control laws
  • Analyze trends and user behavior to enhance our offerings

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

A. Service Providers

We share information with third-party vendors who perform services on our behalf, including payment processors, shipping carriers, age verification services, email service providers, and website hosting companies. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

B. Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or comply with alcohol beverage control laws.

C. Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

D. With Your Consent

We may share your information with third parties when you give us explicit permission to do so.

4. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

A. California Residents (CCPA/CPRA Rights)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Request deletion of your personal information
  • Opt-out of the sale or sharing of personal information (we do not sell personal information)
  • Correct inaccurate personal information
  • Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us at [privacy contact email] or [phone number]. We will verify your identity before processing your request.

B. General Rights (All Users)

All users may:

  • Access and update your account information by logging into your account
  • Opt-out of marketing emails by clicking the unsubscribe link in our emails
  • Request account closure by contacting customer service

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze website traffic, and personalize content. Cookies are small data files stored on your device.

Types of cookies we use:

  • Essential cookies: Necessary for website functionality and security
  • Performance cookies: Help us understand how visitors use our site
  • Functional cookies: Remember your preferences and settings
  • Marketing cookies: Track your activity to deliver relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Services.

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure socket layer (SSL) technology, firewalls, and access controls. Payment information is processed through PCI-DSS compliant payment processors.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations (including tax and alcohol beverage control recordkeeping requirements), resolve disputes, and enforce our agreements. When information is no longer needed, we will securely delete or anonymize it.

8. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our Services are intended for individuals who are at least 21 years of age. We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected information from someone under 21, we will delete that information immediately.

10. International Users

Our Services are operated from the United States and are intended for users within the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our database is operated. By using our Services, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our Services after such changes constitutes your acceptance of the updated policy.

12. Do Not Track Signals

Some web browsers have a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Our Services do not currently respond to Do Not Track signals.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Grossi Family Partners

Attn: Privacy Officer

4105 Novato Boulevard

Novato, CA 94947

Email: hello@grossifamilypartners.com

14. California Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY.